We're excited to announce a new Club of the Waves! View the new site

Surf culture

Surfing is many things. It is a professional sport, a lifestyle, a sub-culture, an art form, a popular pastime, a global marketing phenomenon, a mega-million-pound industry, a form of expression, an escape, a performance art that requires no audience, an inspiration, a style or fashion, a sophisticated society or an excuse to party, a theme on a 'aloha shirt', a religion, a frame of mind, a career… and to some, it is everything!.