January 10th, 2012
Del Sol Artisan Olive Oil packaging art
Following on from our recent post about Jay Alders’ Life’s Lemonade packaging design, here is another great example of surf art used to sell products… Here we see Californian artist Ron Croci‘s work for Del Sol Artisan Olive Oil…
Ron says: "Surfing has been associated with many products, from booze, to fashion, to music. However here is a first: olive oil! The company Del Sol Olive Oil commissioned me to design a label based around the sun and surfing. They liked a piece I had done several years ago and wanted me to create something based on it. Here is the complete design concept, from beginning to end. I hope you enjoy my process and final results."
Below is the final painting…
Ron started out with 9 thumbnail sketches…
The client picked sketch #5. So I re-worked that sketch, tightening it up, as well as doing two other possibilities…
The final artwork…
