We're excited to announce a new Club of the Waves! View the new site

January 10th, 2012

Del Sol Artisan Olive Oil packaging art

Following on from our recent post about Jay Alders’ Life’s Lemonade packaging design, here is another great example of surf art used to sell products… Here we see Californian artist Ron Croci‘s work for Del Sol Artisan Olive Oil

Ron says: "Surfing has been associated with many products, from booze, to fashion, to music. However here is a first: olive oil! The company Del Sol Olive Oil commissioned me to design a label based around the sun and surfing. They liked a piece I had done several years ago and wanted me to create something based on it. Here is the complete design concept, from beginning to end. I hope you enjoy my process and final results."

Below is the final painting…

Ron started out with 9 thumbnail sketches…

The client picked sketch #5. So I re-worked that sketch, tightening it up, as well as doing two other possibilities…

The final artwork…

www.roncroci.com

Leave a comment



Our e-newsletter…

To receive our free e-newsletter, please enter your email address below and we'll keep you updated on new features, artists and photographers…